We are delighted to tell you that once again your Local Bicester florist, Signature Flowers, has been accepted into the exclusive Good Florist Guide, the gold standard of floristry and the only merit-based guide to the finest florists in the UK and Republic of Ireland. Acknowledged as the ‘little black book’ of the very best British and Irish florists, Signature Flowers were re-awarded this highly acclaimed accolade last month.
I didn’t feel that was the time to shout about it, but as we slowly begin to prepare to re-open, I can tell you I’m so glad we are back in the guide – it’s not only a great way for customers to find us, but it has a really strong group of florists who all have each others backs. In fact I cannot wait to catch up with several of them for a virtual hug later this week. We can all help each other so much right now.
No-one can buy their way into the Guide. To be part of it, we had to undergo a rigorous evaluation process before being approved. Myself and the Signature Flowers team submitted a detailed description of the business, including the range we have available and a resume of the services we offer. We also had to send across images of the business premises, our design work, the team and even our little delivery van! All this was then assessed by industry experts to ensure it met the strict criteria of not just offering gorgeous designs, but also the best service and value for bespoke floristry and flowers.
Caroline Marshall-Foster, Editor of industry bible The Florist magazine, and founder of Good Florist Guide set it up as a way to ensure customers always receive top quality floristry from businesses that value excellent customer service.
Caroline said, “You can buy flowers virtually anywhere these days. But nothing really beats the experience of receiving fabulous flowers from a truly bespoke florist and without it costing an arm or a leg. The Good Florist Guide is my way of sharing all that is good about floristry. It allows consumers to know that the florist they use is able and willing to go the extra mile and make all their purchases, big or small, truly special.”
Thank you to all our wonderful customers for supporting us through these past few months. I hope you have a safe and sunny week!